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White Guide and Orange Guide Formatting Project - Pfizer

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<strong>Orange</strong> <strong>Guide</strong> – Chapter 8: Privacy: Protecting Personal Information<br />

Chapter 8: PRIVACY: PROTECTING PERSONAL<br />

INFORMATION<br />

Privacy<br />

We are all familiar with the notion of personal information from our own daily lives. Some personal<br />

information identifies who we are <strong>and</strong> where <strong>and</strong> how we live; other personal information is medical in<br />

nature; still other forms of personal information relate to finances, political affiliations <strong>and</strong><br />

philosophical beliefs. <strong>Pfizer</strong>’s corporate policies require that the confidentiality <strong>and</strong> security of personal<br />

information be maintained in accordance with state <strong>and</strong> federal law.<br />

This Chapter highlights certain key <strong>Pfizer</strong> policies regarding the protection of Personal<br />

Information. Examples of such activities include health screenings, surveys, clinical outcomes<br />

research, <strong>and</strong> mentorships as well as managing personal information in your possession—such as<br />

on your computer.<br />

Non-compliance with these policies can put the Company at risk <strong>and</strong> can subject you to disciplinary<br />

action up to <strong>and</strong> including termination.<br />

Patients’ Privacy <strong>and</strong> Personal Information<br />

Personal Information “Personal Information” (PI) includes any information that alone or in combination<br />

with other data can be used to identify a person. Sensitive Personal Information (SPI) is a subset of<br />

Personal Information which includes personal information about a person’s physical or mental health<br />

(e.g., a person’s medical history, physical or mental condition, diagnosis or treatment or the identity of<br />

the person’s health care provider or health insurer).<br />

Governing Laws <strong>and</strong> <strong>Pfizer</strong> Policies. There are many federal <strong>and</strong> state laws applicable to the use of<br />

Personal Information <strong>and</strong> Sensitive Personal Information. Regardless of the circumstances under which<br />

Personal Information is disclosed, when an individual chooses to share such information with a person<br />

they trust, they generally expect the person to hold that information in confidence <strong>and</strong> to keep it<br />

secure. <strong>Pfizer</strong> respects this expectation <strong>and</strong> is committed to appropriately protecting all Personal<br />

136<br />

Rev. 09/12<br />

Page 3 of 18

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