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White Guide and Orange Guide Formatting Project - Pfizer

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Adverse Events<br />

<strong>Orange</strong> <strong>Guide</strong> – Chapter 16: Consumer <strong>and</strong> Employee Interactions<br />

Follow <strong>Pfizer</strong>’s policies on the reporting of adverse events. If a consumer shares information about an<br />

adverse event at an educational speaker program, you must report it within one business day by phone<br />

(800-438-1985) to the Safety <strong>and</strong> Risk Management group (SRM). If the consumer will provide it to<br />

you, forward his or her name <strong>and</strong> contact information along with the event to SRM. Refrain from<br />

engaging in a detailed discussion with a consumer about an adverse event he or she has experienced.<br />

Simply report to SRM a general description of the event <strong>and</strong> contact information for the consumer if<br />

you are able to obtain it. For further information about h<strong>and</strong>ling suspected adverse events, visit the<br />

PfieldNet Compliance page at http://PfieldNet.pfizer.com/Compliance <strong>and</strong> select “H<strong>and</strong>ling Reports of<br />

Suspected Adverse Events,” listed under Stay In Compliance.<br />

Providing Copies of Materials<br />

Employees as Consumers<br />

Q. Can I h<strong>and</strong> out copies of the consumer slide deck to consumers in attendance at<br />

my consumer program?<br />

A. No, you may not h<strong>and</strong> out copies of the consumer slide deck unless you have<br />

received clear guidance from the appropriate RC that this is permissible.<br />

However, you may h<strong>and</strong> out appropriate approved DTC materials.<br />

Employers are increasingly making decisions regarding the access their employees have to medicine.<br />

As a result, colleagues may have an interest in calling on employers to present information about <strong>Pfizer</strong><br />

products relevant to the employer in making these decisions.<br />

Employers often request that <strong>Pfizer</strong> interact directly with their employees in the interest of providing<br />

health education. These employees are consumers <strong>and</strong> it is important that <strong>Pfizer</strong> treat them as such.<br />

Accordingly, <strong>Pfizer</strong> must ensure that it applies the same principles set forth in this Chapter to its<br />

interactions with employees.<br />

Providing Materials for Non-<strong>Pfizer</strong> Consumer Events<br />

There are also situations in which colleagues may provide RC-approved consumer materials to third<br />

parties such as HCPs or patient groups for use in their patient education efforts. Colleagues can provide<br />

245<br />

Rev. 09/12<br />

Page 13 of 14

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