White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 19: Sales Activities: Greenstone and Pfizer Injectables
Chapter 19: SALES ACTIVITIES: GREENSTONE AND
PFIZER INJECTABLES
Introduction
Your sales of Pfizer and Greenstone products to customers, including pharmacies, wholesalers,
hospitals, and group purchasing organizations (GPOs), is essential to Pfizer’s success. To fulfill our legal
and regulatory responsibilities, it is also vital that your sales activities be conducted according to Pfizer
policy and procedures.
This Chapter is applicable to all Greenstone and Pfizer Injectables Colleagues. Non-compliance
with these policies puts the Company at risk and can subject Colleagues to disciplinary action up to
and including termination.
The term “healthcare professional” (HCP) is defined broadly to include any individual who directly
interacts with patients or has a role in patient diagnosis or treatment. It also includes nurses, nurse
practitioners, physicians, and dispensing pharmacists. It also may include individuals who do not work
directly with patients but have influence over the recommendation, purchase, or prescribing of Pfizer
products – such as health plan administrators, Pharmacy & Therapeutics Committee members, and
Formulary Committee members who do not see patients. Generally, the term HCP does not include
administrative staff such as receptionists, office managers, and case or file managers. It is important to
note, however, that the definition of HCP may differ in certain contexts as demonstrated throughout
this Field Guide (including, for example, how states define HCPs in the context of applicable state laws).
Generics purchasers at wholesale and retail customers are not considered HCPs for the purposes of this
Chapter.
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