White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
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<strong>Orange</strong> <strong>Guide</strong> – Chapter 19: Sales Activities: Greenstone <strong>and</strong> <strong>Pfizer</strong> Injectables<br />
non-HCP customers <strong>and</strong> HCPs who hold administrative positions <strong>and</strong> dedicate very little time, if any, to<br />
seeing patients or filling prescriptions. For this purpose, “Account Managers” include persons titled<br />
Director - National Accounts, Regional Business Manager, <strong>and</strong> Territory Representatives. The <strong>Pfizer</strong><br />
Injectables Hospital Surgical Team <strong>and</strong> any colleague who provides clinical “detailing” of a product shall<br />
comply with the business meals guidance provided in Chapter 18: Meals, Educational Items, <strong>and</strong> HCP<br />
Payment Disclosure.<br />
Inclusion of a customer’s spouse or other guest in the meal is not appropriate unless the spouse or guest<br />
is an individual who has a legitimate business reason to attend.<br />
Meals must be modest by local st<strong>and</strong>ards <strong>and</strong> cannot exceed an amount of $135 per attendee —<br />
including the cost of food, beverage, tax <strong>and</strong> tip. A meal should never be the primary focus in speaking<br />
with customers. The central focus must be the business discussion, with the meal being incidental to<br />
that primary purpose. In addition, providing excessive or solely alcoholic beverages is prohibited,<br />
considered not conducive to a business discussion, <strong>and</strong> is presumed recreational.<br />
Account Manager<br />
Director – National<br />
Accounts, Regional<br />
Business Manager,<br />
<strong>and</strong> Territory<br />
Representatives<br />
Host<br />
restaurant<br />
meals?<br />
Only for non-<br />
HCP<br />
customers <strong>and</strong><br />
HCPs who do<br />
not regularly<br />
treat patients<br />
Host<br />
in-office<br />
meals?<br />
Host<br />
in-hospital<br />
meals?<br />
Host meals<br />
at speaker<br />
programs?<br />
Host meals at<br />
conventions?<br />
Yes Yes Yes Only for non-<br />
HCP<br />
customers<br />
<strong>and</strong> HCPs<br />
who do not<br />
regularly<br />
treat patients<br />
You cannot provide any food or other support in connection with an accredited continuing medical<br />
education activity (ACCME, ACPE, or ANCC). Note that “medical education” is not limited to medical<br />
education for physicians but includes education for other HCPs, including pharmacists. Even if you are<br />
offered time to promote while providing a meal to attendees at an accredited medical education<br />
conference, you must decline the opportunity since providing a meal could be considered inappropriate<br />
support for that conference. Any type of financial support for accredited continuing education,<br />
312<br />
Rev. 09/12<br />
Page 7 of 12
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