White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 11: Patient Assistance Programs
Guidance for Marketing: Including PHA References in Marketing Materials
Marketing materials that reference PHA or any of its programs, including implementation guides, must
be created in line with the below requirements:
The PHA team will make available to Marketing teams a set of unbranded PHA materials
that can be used by Field Force Colleagues for purposes of discussing the PHA programs.
Marketing teams may include in their marketing materials the PHA logo and PHA pre-
approved taglines and logo lock-ups without requiring the approval of the PHA RC. The
placement of the logo and tagline should be either at the bottom of the piece or in area
where it can be separated from the brand, therapeutic area or other messaging in the
materials. Marketing teams should send samples of these materials to PHA to keep on file.
If a Marketing team wishes to include PHA information beyond the standard PHA logo and
tagline, those materials should be reviwed by the PHA team and require the approval of
both the PHA Review Committee and the brand, therapeutic area or other relevant Review
Committee that normally approves these materials.
Guidance for Field Colleagues – Talking About Pfizer Helpful Answers® Programs
Pfizer Field Force Colleagues may engage in limited proactive discussions regarding PHA subject to the
following requirements:
Messaging must be consistent with PHA Review Committee approved materials, including
any applicable implementation guides or PHA trainings.
While Field Force Colleagues can proactively discuss PHA programs with healthcare
professionals, messaging must remain broad, consisting of basic information about PHA
programs, application processes, and eligibility criteria.
The call-to-action should still remain, “call the PHA (or specific PHA program, e.g., First
Resource) phone number for more information since each patient’s case is unique.”
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