White Guide and Orange Guide Formatting Project - Pfizer

Colleague Activities at Consumer Events
Exhibits and Displays
Orange Guide – Chapter 16: Consumer and Employee Interactions
Pfizer is committed to providing information to consumers about their health and Pfizer treatment
options. You are sometimes provided with opportunities to interact directly with consumers by
working at Pfizer exhibits or displays at consumer events such as health fairs, patient advocacy events
and health screenings. The goal of these interactions should be to foster a more informed conversation
between a patient and their HCP about the patient’s health and treatment options.
Always disclose that you are a Pfizer employee or representative when interacting with patients. Wear
your Pfizer name tag at all times.
Exhibit Fees, Food and Booth Staff
It is permissible to pay fair market value (FMV) for exhibit and display space at a consumer event. Pfizer
may provide a very modest snack or refreshment (e.g., fruit, granola bars, and bottled water) to those
consumers who visit the exhibit.
Non-Pfizer employees, including HCPs, should not be present at the Pfizer booth. Remember that
Regional Medical Research Specialist (RMRS) and Medical Outcome Specialist (MOS) Colleagues are
generally not permitted to interact with consumers pursuant to the Green and Purple Guides,
respectively.
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Rev. 09/12
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