White Guide and Orange Guide Formatting Project - Pfizer

Content of Consumer Slide Decks
Attendees
Orange Guide – Chapter 16: Consumer and Employee Interactions
Q. If I organize a consumer program with a Pfizer-approved speaker, can the
speaker include his own slides?
A. No. The speaker must stay on-label and strictly follow the content of the
approved consumer slide deck to ensure that there is fair balance between a
product’s benefits and risks. Slides cannot be deleted, created or added by the
speaker regardless of whether they are disease state or product-specific slides.
Finally, a speaker may not give medical advice. If a consumer asks for medical
advice, the speaker must refer the consumer to his or her healthcare provider.
The guidelines which you must follow related to consumer attendees are somewhat different than what
you are familiar with for HCPs in attendance at speaker programs. In addition to the guidelines below,
be sure to follow any specific guidelines provided by the product team.
You must make a good faith effort to broadly advertise a consumer speaker program
that you have decided to hold, such that it will likely result in an audience of at least
5 consumers. It is not permissible to hire a speaker to address a group of their patients, or
patients of a health system or practice for whom they work.
A roster must be completed for consumer programs held, but these rosters should not
include the names of consumer attendees. The total number of consumer attendees
should be added in the Consumer Attendance field in EZSpeak. If HCPs are in attendance,
the names of the HCPs must be included in the EZSpeak roster. As with speaker programs
held for HCPs, the representative and speaker must confirm electronically in EZSpeak that
the program was held and that speaking services were provided.
When taking attendance at a program that includes both consumer and HCP attendees, record the
total number of consumer attendees and collect the names and other information ordinarily required of
HCP attendees. If you are distributing invitations for this type of mixed audience, only consumer
directed invitations should be used (available from your Meeting Planner).
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