White Guide and Orange Guide Formatting Project - Pfizer

Remote Attendance at Speaker Programs
Orange Guide – Chapter 9: Speaker Programs for HCPs
Q. Is it permissible for HCPs to attend speaker programs remotely (e.g., WebEx or
teleconference)?
A. Yes. HCPs may attend speaker programs by remote means as long as an
appropriately trained colleague monitors the program to ensure compliance
with all of the policies set forth in this Field Guide. HCPs who attend a program
remotely are counted toward Pfizer’s two-HCP attendance policy (i.e., it is
permissible for one HCP to attend live and one HCP to attend remotely). For
other details on conducting remote programs, consult the “Planning a Sponsor
or Link Telecon or Web Conference” Job Aid available on the EZSpeak
Resources page.
Speaker Inviting or Suggesting Attendees
Q. May a program speaker or invitee personally invite other prospective
attendees? May a speaker suggest attendees?
A. A speaker or invitee may suggest other attendees, but it is your responsibility to
determine that each of the prospective attendees is appropriate. For instance,
it would be inappropriate for you to invite HCPs who practice in excluded
specialties. If a speaker or invitee wishes to invite others to attend, they must
let you know in advance of the program so you can determine their
appropriateness. RSVPs for the program should not be collected by the
speaker or other HCPs.
Speakers to One Medical Office or Practice
You cannot conduct a speaker program for the benefit of the speaker, and
therefore, it would be improper to invite attendees at the request of a speaker
without a justifiable business rationale for including them. Although speakers
sometimes inappropriately consider speaking engagements to be opportunities
to increase referrals from other physicians, your sole purpose in running the
speaker program must be to educate HCPs about Pfizer or Pfizer products.
Q. Can a representative invite a speaker to speak to HCPs at a single medical office
or practice?
A. Yes, if at least two or more HCPs not affiliated with the speaker are invited and
in good faith are expected to attend. Pfizer cannot compensate members of
the same business organization to educate each other on topics related to
improving patient care within their organization.
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