White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 17: State Laws: HCP and State Employee Restrictions
Labels on prescribed products;
Reasonable expenses related to the interview by a manufacturer in connection with a bona
fide employment opportunity; and
Prescribed products distributed free of charge or at a discounted price pursuant to a Pfizer
Patient Assistance Program.
The Law: Vermont Price Disclosure Law
The Vermont Price Disclosure Law requires that, when marketing directly to Vermont authorized
prescribers, Pfizer disclose the Average Wholesale Price (AWP) “per pill” of each drug marketed, as well
as the prices of other drugs in the same therapeutic class. Two types of disclosure are required:
Long Form Disclosure: Disclosure of price-related information posted on Pfizer’s website;
and
Short Form Disclosure: Written disclosure of price information which must be provided to
the prescriber at the point of specific detailing or promotional activity (whether in person, by
mail, by telephone or electronically). This short form is available at
http://www-stg2.pfizer.com/vtprescribers/mn_shortforms.jsp.
The following table identifies which forms are required in connection with typical promotional
activities.
Promotional Activity Action Required
Face-to-face meeting with prescribers (detailing,
dinner or lunch programs, exhibit booths,
professional conferences) in Vermont.
Provide short form to each prescriber for each
product promoted or detailed.
Mailing to prescribers. Include short form with mailing for each product
promoted.
Telephone calls. Inform Vermont prescriber that short form will
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be mailed; mail short form for each product
promoted to business address within 24 hours.
Rev. 09/12
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