White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 16: Consumer and Employee Interactions
Pfizer’s goal when communicating with consumers is to provide useful and understandable information
about conditions and treatment options that will help patients partner with their healthcare provider to
make more informed decisions about their treatment.
As with HCPs, your discussions with consumers must comply with all FDA regulations, and all
information provided to consumers:
Must be accurate and not misleading;
May only make claims when supported by substantial evidence;
Must reflect a balance between the risks and benefits of a product; and
Must be consistent with FDA-approved labeling.
Colleagues are permitted to provide to consumers Review Committee-approved (RC-approved) disease
state and product information approved for consumers in the following circumstances:
At consumer events such as community health fairs, health screenings, state fairs and
disease management events where Pfizer has the opportunity to set up a display or exhibit;
and
At speaker programs or presentations organized by Pfizer specifically for consumers, using
RC-approved consumer slide decks.
Non-compliance with these policies puts the Company at risk and can subject Pfizer colleagues to
disciplinary actions up to and including termination.
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Rev. 09/12
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