White Guide and Orange Guide Formatting Project - Pfizer

REMEMBER
Orange Guide – Chapter 8: Privacy: Protecting Personal Information
If you are present during ANY patient/consumer interaction at a health fair or screening, you:
MUST wear your Pfizer name tag and clearly identify yourself as a Pfizer employee; and
MUST NOT offer any medical opinions, advice or consultation even if you have a license to
practice medicine or are any other type of HCP.
For more information and guidelines on when and how Pfizer may hold health screenings and hire
vendors to conduct the screenings, see Orange Guide Chapter 13: Health Screenings.
For more information and guidelines on appropriate consumer interactions, see Orange Guide Chapter
16: Consumer and Employee Interactions.
Securing Consent and Personal Information from Consumers
As a general policy, Pfizer does not use Personal Information to communicate directly with patients
unless the patient has consented (or “opted in”) to receiving such communications.
Pfizer has detailed guidelines for all of our permitted activities that involve the collection and use of
patients’ personal information to ensure compliance with all applicable laws and Pfizer policies. These
activities include, but are not limited to:
Disease management program enrollment forms;
Coupons and rebate offers;
Literature requests;
Loyalty programs; and
Health screenings.
These guidelines apply only when consumers are asked to provide Personal Information, such as name,
address, e-mail address or phone number. When a Pfizer program requires a consumer to provide
Personal Information as a term or condition of use of or access to the program, a simple, timely,
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