White Guide and Orange Guide Formatting Project - Pfizer

Key Points to Ensure Compliance
Orange Guide – Chapter 2: Detailing to HCPs
Use only RC-approved materials. Do not use materials that you have created or altered in
any way.
All statements must be on-label (consistent with the product’s package insert), truthful and
not misleading. Only use selling statements that are consistent with RC-approved materials
and guidance (including any product Implementation Guide(s)).
All items provided to HCPs must be RC-approved.
Always give a fair and balanced presentation of the benefits and risks of a product.
All inquiries about off-label information or unapproved clinical data must be unsolicited and
referred to Pfizer Medical Information using the iCUE tablet.
Colleagues on iCUE are expected to utilize materials on the tablet whenever possible when
engaging in detailing.
Only discuss approved products and indications. Do not discuss new products or indications
until you have received RC-approved promotional materials and messaging.
Do not detail, provide a meal or starter, invite to a speaker program or otherwise promote a
product to an HCP that belongs to an excluded specialty for the specified product. Consult
PfieldNet or the iCUE Product Exclusion Guide for additional guidance.
Never engage in any actual or perceived quid pro quo.
Follow the provisions set forth in Orange Guide Chapter 18: Meals, Educational Items, and
HCP Payment Disclosure when providing meals or other food or beverage items to HCPs.
Remember to comply with all applicable State Laws when providing meals or educational
items to HCPs as discussed in Orange Guide Chapter 17: State Laws: HCP and State
Employee Restrictions.
Treat employer representatives and administrators at organized customers as if they are
HCPs when engaging in promotion and detailing activities.
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Rev. 09/12
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