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White Guide and Orange Guide Formatting Project - Pfizer

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REMEMBER:<br />

<strong>Orange</strong> <strong>Guide</strong> – Chapter 13: Health Screenings<br />

If you are present during ANY patient/consumer interactions at a health fair or screening, you:<br />

MUST clearly identify yourself as a <strong>Pfizer</strong> employee; <strong>and</strong><br />

MUST NOT offer any medical opinions, advice or consultation even if you have a license to<br />

practice medicine or are any other type of healthcare professional.<br />

Other Key Points for Health Screenings<br />

Sales Colleague Participation<br />

Colleagues may h<strong>and</strong> out RC-approved materials for use with consumers in spaces separate from the<br />

area where the screening is occurring. You should wear your <strong>Pfizer</strong> name tag throughout the screening,<br />

which will help identify you to consumers as a <strong>Pfizer</strong> employee. For more information on appropriate<br />

Sales Colleague interaction with consumers at health fairs <strong>and</strong> screenings, see <strong>Orange</strong> <strong>Guide</strong> Chapter 8:<br />

Privacy: Protecting Personal Information <strong>and</strong> <strong>Orange</strong> <strong>Guide</strong> Chapter 16: Consumer <strong>and</strong> Employee<br />

Interactions.<br />

Privacy Issues<br />

Consumer health fairs <strong>and</strong> screenings implicate privacy issues when they involve obtaining individually<br />

identifiable health information. <strong>Pfizer</strong>'s ability to use any personal data that is collected is strictly<br />

limited by the terms in the Patient Authorization <strong>and</strong> Release form. For example, a <strong>Pfizer</strong><br />

representative cannot pass specific data about an individual's health status to an employer at an<br />

employee health fair unless the employee has specifically authorized the representative to provide that<br />

data to the employer. Such authorization is contained in <strong>Pfizer</strong>'s release form. For more information<br />

on the topic of patient consent, see <strong>Orange</strong> <strong>Guide</strong> Chapter 8: Privacy: Protecting Personal Information.<br />

Important Points to Remember<br />

Do not drive or attempt to generate patient referrals to any HCP participating in a screening.<br />

218<br />

Rev. 09/12<br />

Page 7 of 8

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