White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 9: Speaker Programs for HCPs
attendees of the meeting. Identify to the audience a clear start and end to the Pfizer
promotional program to avoid the misperception that Pfizer is supporting any part of the
meeting itself.
If you provide a meal it must be offered as part of the Pfizer program, and must be incidental
to and not otherwise the focus of the program.
Pfizer cannot split the cost of a meal with the host of a third party meeting. However, you
may conduct a Pfizer speaker program during a meal that is provided and paid for entirely
by a third party, as long as you make clear that Pfizer is not responsible for providing the
meal. Meals provided by third parties will not be reported as part of Pfizer’s payment
disclosure policy.
Before or after the Pfizer program, you should avoid being present during any discussion of
any Pfizer product that you anticipate will be inconsistent with that product’s labeling.
As with traditional speaker programs, you must capture all appropriate attendee
information in EZSpeak. Before confirming the program, you should coordinate with the
third party to ensure that you will receive all necessary information about the attendees.
If a colleague participates in any way in the content of the non-Pfizer meeting, the entire meeting may
be considered a promotional event and is then governed by the same promotional rules that apply to all
Pfizer speaker programs or other promotional activities. For information on detailing at third-party
meetings, see Orange Guide Ch. 2: Detailing to HCPs.
You may conduct a speaker program in connection with an accredited medical education activity
(ACCME, ACPE, or ANCC) only under the following additional conditions:
The Pfizer program must be conducted in a room physically separated from the space where
Continuing Education (CE) activity is conducted.
At the start of the program, you must clearly communicate to attendees that it is a separate
Pfizer promotional presentation not accredited for Continuing Medical Education (CME)
credit.
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