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White Guide and Orange Guide Formatting Project - Pfizer

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Interacting with RMRS Colleagues<br />

<strong>Orange</strong> <strong>Guide</strong> – Chapter 2: Detailing to HCPs<br />

Regional Medical Research Specialists (RMRS) are field-based Medical Colleagues with expertise in the<br />

Medical Affairs functions. Their responsibilities are generally focused on medicine development <strong>and</strong><br />

include: (a) contributing to the design <strong>and</strong> support of <strong>Pfizer</strong>’s clinical research <strong>and</strong> activities; (b)<br />

developing <strong>and</strong> maintaining relationships with key clinical <strong>and</strong> research leaders; (c) responding to<br />

unsolicited medical requests; <strong>and</strong> (d) communicating scientific <strong>and</strong> medical information through<br />

scientific exchange.<br />

RMRS Colleagues engage almost exclusively in nonpromotional activities <strong>and</strong> thus are generally subject<br />

to compliance principles that differ from the promotional principles applicable to commercial<br />

colleagues. However, in very limited circumstances, RMRS Colleagues may engage in activities that are<br />

governed by promotional st<strong>and</strong>ards. These limited circumstances include helping to train commercial<br />

colleagues <strong>and</strong> presenting to managed care formulary decision-makers as requested by commercial<br />

colleagues. In both of these cases, RMRS Colleagues must use only RC-approved materials. The<br />

decision to involve a RMRS Colleague in promotional activities can be made only by the senior<br />

leadership of the RMRS <strong>and</strong> Medical Affairs groups. For similar reasons, external interactions or<br />

meetings among RMRS Colleagues, commercial colleagues, <strong>and</strong> HCPs or other customers must also be<br />

limited. Commercial colleagues must speak with their manager <strong>and</strong> RMRS Colleagues in advance of<br />

any such proposed meetings with HCPs or other customers to evaluate whether such meetings are<br />

appropriate.<br />

RMRS Colleagues may attend internal quarterly (or less frequent) regional meetings with senior Sales<br />

Colleagues to provide an update on RMRS activities in a region or with a particular customer, or to<br />

provide product medical content training (using RC-approved materials). It is not appropriate for<br />

colleagues who directly call upon HCPs or other customers (or their direct managers) to have regular,<br />

scheduled internal interactions or meetings with RMRS Colleagues.<br />

All unsolicited medical requests for off-label information must be sent to Medical Information. You<br />

may not forward such inquiries directly to RMRS Colleagues. If an HCP indicates that the information<br />

received from Medical Information is not sufficient, you may give the HCP the appropriate RMRS<br />

contact information for the HCP to follow up directly with the RMRS.<br />

35<br />

Rev. 09/12<br />

Page 20 of 29

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