White Guide and Orange Guide Formatting Project - Pfizer

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Orange Guide – Chapter 19: Sales Activities: Greenstone and Pfizer Injectables Chapter 19: SALES ACTIVITIES: GREENSTONE AND PFIZER INJECTABLES CONTENTS Sales Activities: Greenstone and Pfizer Injectables Introduction ....................................................................................................................................................................2 Key Points to Ensure Compliance ......................................................................................................................... 3 Never Engage in Actual or Perceived Quid Pro Quo .................................................................................................... 3 Anti-Kickback Laws ............................................................................................................................................... 3 Pricing Considerations .......................................................................................................................................... 4 Giveaway Items ..................................................................................................................................................... 5 Business Meals Provided by Greenstone and Pfizer Injectables Colleagues ............................................................. 6 Activities in Connection with Customer and Other Meetings .................................................................................... 8 Exhibits and Displays..................................................................................................................................................... 9 Key Factors to Consider when Evaluating Fair Market Value ........................................................................... 10 State Laws .................................................................................................................................................................... 11 State laws on providing meals and other items of value ................................................................................... 11 State pharmaceutical compliance and disclosure laws ..................................................................................... 11 FOR MORE INFORMATION ........................................................................................................................................ 12 306 Rev. 09/12 Page 1 of 12
Orange Guide – Chapter 19: Sales Activities: Greenstone and Pfizer Injectables Chapter 19: SALES ACTIVITIES: GREENSTONE AND PFIZER INJECTABLES Introduction Your sales of Pfizer and Greenstone products to customers, including pharmacies, wholesalers, hospitals, and group purchasing organizations (GPOs), is essential to Pfizer’s success. To fulfill our legal and regulatory responsibilities, it is also vital that your sales activities be conducted according to Pfizer policy and procedures. This Chapter is applicable to all Greenstone and Pfizer Injectables Colleagues. Non-compliance with these policies puts the Company at risk and can subject Colleagues to disciplinary action up to and including termination. The term “healthcare professional” (HCP) is defined broadly to include any individual who directly interacts with patients or has a role in patient diagnosis or treatment. It also includes nurses, nurse practitioners, physicians, and dispensing pharmacists. It also may include individuals who do not work directly with patients but have influence over the recommendation, purchase, or prescribing of Pfizer products – such as health plan administrators, Pharmacy & Therapeutics Committee members, and Formulary Committee members who do not see patients. Generally, the term HCP does not include administrative staff such as receptionists, office managers, and case or file managers. It is important to note, however, that the definition of HCP may differ in certain contexts as demonstrated throughout this Field Guide (including, for example, how states define HCPs in the context of applicable state laws). Generics purchasers at wholesale and retail customers are not considered HCPs for the purposes of this Chapter. 307 Rev. 09/12 Page 2 of 12
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