White Guide and Orange Guide Formatting Project - Pfizer

Key Points: Permitted vs. Prohibited Activities
Orange Guide – Chapter 2: Detailing to HCPs
Permitted Prohibited
Sending a very brief e-mail/text to a customer
(using your Pfizer device) asking if you can
schedule an appointment to discuss a specific
product (e.g., “Dr., I’d like to set up an
appointment to discuss Lyrica with you.”)
Use of Unapproved Studies
Sending an e-mail/text to a customer asking if
you can schedule an appointment to discuss a
product and including anything at all in the
subject, body, or signature line of an e-mail/text
that makes a claim about the product, including
mentioning indications or therapeutic areas
(e.g., “Dr., I’d like to set up an appointment to
discuss Lyrica and fibromyalgia with you.”)
Q. Am I allowed to discuss unapproved studies with specialist HCPs whom I call on
if I do not show or leave a copy of the study?
A. No. You may only use or discuss RC-approved materials. You are prohibited
from discussing any unapproved studies with HCPs.
Modifying a Pfizer Approved Patient Survey
Q. A medical practice that I am working with wants to modify one of Pfizer's RCapproved
patient surveys to better meet the needs of its practice. The change
does not alter the substance of the survey in any way. Can I make the change
and return it to the practice?
A. No. Any alteration to RC-approved materials changes the material and results
in the creation of a homemade promotional piece, which is not allowed.
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Rev. 09/12
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