White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 2: Detailing to HCPs
You must make it clear to the customer or organization that Pfizer is not a “sponsor” of its
business meeting. Explain that Pfizer is engaging in a separate promotional activity with
attendees of the meeting. Identify to the audience a clear start and end to the Pfizer
promotional activities to avoid the misperception that Pfizer is supporting any part of the
meeting itself.
You must not distribute invitations or any other written material created by the host
organization unless the material has been RC-approved.
If you provide a meal, * it must be offered as part of the detail and incidental to the program.
It is improper to provide frequent, regular and recurring meals. For additional information on
appropriate provision of meals, see Orange Guide Chapter 18: Meals, Educational Items, and
HCP Payment Disclosure.
Pfizer cannot split the cost of a meal with the host of a third party meeting. However, you
may engage in promotion during a meal that is provided and paid for entirely by a third party,
as long as you make clear that Pfizer is not responsible for providing the meal. Meals
provided by third parties will not be reported as part of Pfizer’s payment disclosure policy.
You must avoid being present during any discussion of any Pfizer product that you anticipate
will be inconsistent with that product's labeling.
If a colleague participates in any way in the content of the non-Pfizer meeting, the entire meeting may
be considered a promotional event and is then governed by the same rules that apply to all Pfizer
promotional activities.
*Remember that you cannot provide any food or other support in connection with an accredited
continuing medical education activity (ACCME, ACPE, or ANCC). Even if you are offered time to
promote while providing a meal to attendees at an accredited medical education conference, you must
decline that opportunity since any type of financial support for accredited continuing education,
including payment for event expenses or meals, can only be funded through an independent
professional education grant. Requests for these grants should be sent by the requestor through
Pfizer's Medical Education Grants website. For more information, see Orange Guide Ch. 3: Support of
External Organizations.
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