White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 13: Health Screenings
and their beneficiaries and must expressly exclude retirees who are beneficiaries under the employer's
retiree health plan.
These screenings are promotional in that they "promote" Pfizer generally (Pfizer is the "product").
Colleagues can promote Pfizer products at the screenings as long as the exhibit and display booth is
physically separate and apart from the screening area. However, no financial Return on Investment
(ROI) analysis can be performed which ties a product's sales or market share to this event. Additionally:
The screening must be conducted by an approved third-party vendor that routinely
conducts such screenings, and the vendor must sign Pfizer's Screening Services Agreement.
The screening cannot be organized or designed in any way to generate referrals for any
particular customer.
Aggregated de-identified data can ONLY be provided to an employer or Managed Care
Customer (MCC) IF the screening participant has signed a Pfizer Patient Authorization and
Release which specifically provides that the data can be provided to the employer or the
managed care plan managing the Rx drug benefit. All screening participants must sign
Pfizer's Patient Authorization and Release.
You may obtain a copy of the Pfizer Patient Authorization and Release form on PfieldNet
under the “Compliance” tab under the “Forms” tab. For more information on the issue of
patient privacy, see Orange Guide Chapter 8: Privacy: Protecting Personal Information.
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