White Guide and Orange Guide Formatting Project - Pfizer

Providing Food to Consumers at a Display
Venue
Orange Guide – Chapter 16: Consumer and Employee Interactions
Q. I will be working at a Pfizer display table at a community health fair next week.
Can I provide food at my table? What about covering the cost of sandwiches for
all the heath fair attendees?
A. You can provide modest hospitality snacks at a display table where you are
interacting with consumers. Any food you provide to consumers must be
consistent with the level of interaction you are having with them. In this case,
because you are interacting at a display table, it would be acceptable to provide
modest snack items like fruit, granola bars, and drinks. It would not be
appropriate for you to cover the costs of sandwiches or other food items for all
attendees since you are permitted to provide food only to those consumers
with whom you interact. Remember, even when you have more extensive
interactions with consumers (e.g., at a speaker program) the cost of food,
beverage, tax and tip should never exceed $25/per attendee.
The consumer event where you are displaying must be located at a neutral venue that is open to the
public (a doctor’s office is not considered open to the public). Pfizer-sponsored health screenings
cannot be used to direct consumers specifically to Pfizer products or to get people to ask their doctor
about Pfizer products. Therefore, if Pfizer is also sponsoring a health screening at a consumer event,
the exhibit booth and the health screening location must be physically separated, such as by a partition
or by being in separate locations. If colleagues are exhibiting at an independent, third party sponsored
educational event or conference, Pfizer promotional displays must also be separate from the
educational presentation areas.
Materials
You may only use materials that have been RC-approved for use with consumers, and you must follow
any accompanying instructions on use of the materials. For example, if only unbranded consumer
materials have been RC-approved, you may not provide specific product information or discuss that
Pfizer product with consumers at the event.
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Rev. 09/12
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