White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide - Chapter 10: Starters
Ending Balance Report that is sent to each Sales Colleague with their SAR. If a Sales Colleague finds an
error or discrepancy when reconciling starters, he or she should immediately contact Starter
Operations for further guidance.
In addition, all starter losses and thefts should be reported to Starter Operations immediately so that
the required notification can be submitted to the FDA within five days.
Reminder on Expired Starters
Expired starters cannot be given to a healthcare provider under any circumstances and should be
shipped promptly to Pfizer’s authorized destruction facility. Sales Colleagues should rotate their
starters upon receiving each delivery, placing those closest to date of expiration in front to ensure that
they distribute them first.
HCPs seeking to return expired or damaged starters should be directed to call Pfizer’s Starter Customer
Service Team (800-533-4535) to schedule an appointment for the pickup of those items.
Paying for Bins in Starter Closets
Q. Can a Sales Colleague pay for bins or space in starter closets in physicians’
offices?
A. No. Paying for space in starter closets could violate anti-kickback laws.
Free Trial Vouchers: An Alternative to Starter Distribution
Some product teams use free trial voucher programs as a substitute for, or alternative to, the physical
distribution of starters.
In a voucher program, instead of providing HCPs with starters for patient use, Pfizer (via Sales
Colleagues and/or through Pfizer’s patient websites, for example) provides HCPs or patients with
certificates (vouchers) that patients can redeem at a pharmacy for a free “trial prescription” of a
medicine. The HCP must give the patient a prescription for the amount of product covered by the
voucher. The patient takes the prescription and voucher to the pharmacy, where he/she receives the
product free of charge. A third party administrator that contracts with pharmacy networks then
reimburses the pharmacy. Pfizer teams implementing voucher programs follow the Free Trial
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