White Guide and Orange Guide Formatting Project - Pfizer

Chapter 2: DETAILING TO HCPS
Introduction
Orange Guide – Chapter 2: Detailing to HCPs
Your promotional interactions with healthcare professionals (HCPs) are essential to Pfizer's success.
Therefore, your interactions with HCPs (aka “customers”) must always focus on providing accurate, on-
label, balanced information about our products.
For purposes of this Chapter, HCP is defined broadly as any individual who directly interacts with
patients or has a role in patient diagnosis or treatment. It includes nurses, nurse practitioners,
physicians, and pharmacists. It also may include individuals who do not work directly with patients but
have influence over the recommendation, purchase, or prescribing of Pfizer products, such as health
plan administrators, organized customer administrators (i.e., “C-suite” administrators), Pharmacy &
Therapeutics Committee members, and Formulary Committee members who do not see patients.
However, note that the definition of an HCP may differ in certain contexts, including, for example, how
states define HCPs in the context of applicable state laws.
For information on interactions with consumers and employees, please see Orange Guide Chapter
16: Consumer and Employee Interactions. Also, please see Orange Guide Chapter 18: Meals,
Educational Items, and HCP Payment Disclosure for information on providing meals to HCPs. For
guidance specific to interactions involving Greenstone and Pfizer Injectables Colleagues, see
Orange Guide Chapter 19: Sales Activities: Greenstone and Pfizer Injectables.
Non-compliance with these policies can subject Pfizer colleagues to disciplinary actions up to and
including termination. Further, improper activities that violate one or more of these laws and
regulations could result in criminal and civil penalties for you and the company.
If the application of any policy is unclear to you discuss the issue with your manager or your team
attorney.
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