White Guide and Orange Guide Formatting Project - Pfizer

Core Compliance Principles for Successful Product Promotion
Orange Guide – Chapter 2: Detailing to HCPs
Your interactions with HCPs must always be based on providing accurate information. Pfizer has four
Core Compliance Principles that protect you and the Company when you are promoting products to
HCPs:
Use Only RC-Approved Materials and Selling Statements;
Stay On-Label and Discuss Only Approved Products and Indications;
Provide an Accurate and Balanced Presentation; and
Never Engage in Actual or Perceived Quid Pro Quo.
Use Only RC-Approved Materials and Selling Statements
Using RC-Approved Materials in Details
Pfizer is generally responsible for anything that you say or show to customers. Federal law requires that
Pfizer file all promotional materials with the FDA prior to use with any customer. The guidance below
must be followed when presenting information to customers and/or engaging in detailing:
Show only materials that have been approved for detailing by the Review Committee.
Colleagues are prohibited from altering these materials in any way.
If promotional material is not available for ordering through Pfizer's on-line ordering system
(PROMOS) or not available on iCUE, it is not approved for use with customers.
Colleagues on iCUE are expected to utilize materials on the tablet whenever possible when
engaging in detailing. When using materials on iCUE, you are using materials that are up to
date, compliant and RC-approved.
“Do Not Detail” pieces or background materials must not be disclosed to customers.
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