White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 16: Consumer and Employee Interactions
Key Points to Ensure Compliance
At consumer events where you have an opportunity to interact with consumers:
o Use only RC-approved materials intended for consumers and limit your discussion to the
information contained in these materials;
o Provide fair and balanced information;
o Do not provide off-label information;
o Do not provide advice to consumers about their treatment. Refer consumers to their HCP
to discuss treatment options; and
o Do not discuss competitor products.
Pfizer is responsible for the conduct of the speaker and all content presented at Pfizer speaker
programs held for consumers (whether branded or unbranded). The program and speaker
must follow all applicable EZSpeak requirements. In addition, the speaker:
o Must not provide specific medical advice to a consumer attendee and should instead refer
the attendee to their HCP;
o Must not discuss competitor products;
o Must not provide off-label information in any circumstance; and
o Must not promote his/her practice or recruit any new patients out of the audience.
Meals at consumer programs may not exceed $25 per person (food, beverages, tax and tip
included).
Always disclose that you are a Pfizer employee or representative when interacting with
patients. Wear your Pfizer name tag at all times.
Employees are consumers. Pfizer interactions with company employees (such as at a health
fair) must conform to the same principles applicable to consumer interactions.
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Rev. 09/12
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