White Guide and Orange Guide Formatting Project - Pfizer

Content
Orange Guide – Chapter 16: Consumer and Employee Interactions
Before you hold a speaker program for consumers, review with your speaker these important policies
regarding the content of your planned program:
Colleagues are not permitted to conduct a consumer program unless a brand team’s RC or
the CGC RC expressly allows it.
Speakers must use only RC-approved consumer slide decks, and these slide decks must be
used in their entirety. Slides cannot be deleted or created and inserted by the speaker under
any circumstance.
If the speaker is presenting an unbranded consumer slide deck, the speaker cannot present
information about Pfizer products unless responding to an unsolicited question about the
on-label use of a Pfizer product.
The speaker must remain on-label when providing information about a Pfizer product, even
when presented with an unsolicited question from the audience about an off-label use of the
product. Consumers are not trained medical professionals; therefore, the dialogue between
an HCP speaker and consumer is not considered scientific exchange. The speaker should
explain that the product is not indicated for the use that has been asked about, and the
speaker should refer the consumer to his or her healthcare provider for further information.
In an instance where the speaker does not appropriately respond to the audience question,
the Sales Colleague is obligated to make a corrective statement and refer the consumer to
his or her healthcare provider.
The speaker cannot provide specific medical advice to a consumer attendee, even when the
individual requests it. The speaker must refer the consumer to his or her healthcare provider
for this advice.
No discussion of competitor products is permitted at branded or unbranded talks unless
specifically contained in the RC-approved consumer materials or slide kit.
As with speaker programs for HCPs, speaker programs for consumer audiences must be a
minimum of 45 minutes, inclusive of Q&A, for venue programs, and a minimum of 30
minutes for in-office programs.
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Rev. 09/12
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