White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 11: Patient Assistance Programs
Key Points to Ensure Compliance
Marketing teams must follow the requirements described in this Chapter when creating
marketing materials that reference Pfizer patient assistance programs (PAPs).
Field Force Colleagues must follow the requirements described in this Chapter when
discussing PAPs with customers.
Internal questions about Pfizer PAPs should be e-mailed to the Pfizer Helpful Answers team at
PfizerHelpfulAnswers@pfizer.com.
Patients and healthcare professionals should contact a customer service representative for
Pfizer Helpful Answers® at 1-866-706-2400 or visit www.PHAHelps.com.
A PAP:
Pfizer Programs
o May not make assistance determinations with regard to any provider, practitioner,
supplier, or insurance plan used by the applicant;
o Should assess applicants on a first-come, first-serve basis;
o Should not exhibit any characteristics of a marketing program or in any way
promote Pfizer products; and
o Should have written formal guidelines establishing the criteria for assistance
eligibility and the policies and procedures for administration of the programs.
Pfizer Helpful Answers® is a joint program of Pfizer Inc and the Pfizer Patient Assistance Foundation.
Pfizer Helpful Answers is a family of patient assistance programs and these programs are designed to
create options for patients who may need help accessing their Pfizer medicines. These programs
provide savings on Pfizer medicines and/or free Pfizer medicines to qualifying patients.
Pfizer may also provide general reimbursement support services for Pfizer’s oncology and specialty
products through some of its Pfizer Helpful Answers programs. Generally, however, Pfizer cannot
represent individual patients or fund representation for them regarding a particular claim.
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