White Guide and Orange Guide Formatting Project - Pfizer

Stickers
Orange Guide - Chapter 10: Starters
Q. Can a Sales Colleague place Pfizer Review Committee approved (“RCapproved”)
product stickers on starters?
A. No. Stickers or labels may not be affixed to any starter packaging. Starter
packaging has been approved by the FDA, and altering it by affixing stickers or
labels may “misbrand” the package, rendering it a homemade and in violation
of the law. If an HCP requests adhesive tracking labels for use in recording his
or her practice’s receipt of starters or distribution to individual patients, Sales
Colleagues may follow the instructions found in the “Starter Information”
section of PfieldNet at http://pfieldnet.pfizer.com and use the accompanying
template to create them. Please note, however, that while these can be left
with the starters they are not, under any circumstances, to be affixed to them.
Appropriate Use of Formulary Stickers
Q. Can a Sales Colleague put “Now on Formulary” or other approved stickers in
the sample closet?
A. Yes. With the approval of the HCP’s office staff, a Sales Colleague can place
RC-approved stickers in the sample closet to identify Pfizer’s starters, but the
stickers cannot be placed on starter packaging itself and may never be placed
on a competitor’s product or product packaging.
If a colleague has any questions about what he or she can or cannot do with respect to a particular
product’s starter packaging, he or she should consult his or her manager, Starter Operations, the
relevant Regional Attorney or team attorney.
Key Points: Basic Rules Regarding Handling of Starter Packaging
DO NOT alter or remove product packaging as it contains information required by law and
approved by the FDA;
DO NOT remove starter bottles from the individual unit boxes in which they were provided (if
applicable); and
DO NOT apply stickers or labels to any starter packaging, including the individual unit boxes,
product containers, sample packs or outer display packaging.
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Rev. 09/12
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