White Guide and Orange Guide Formatting Project - Pfizer

Attending the Speaker Program
Orange Guide – Chapter 9: Speaker Programs for HCPs
Q. Do I have to be present during a speaker program?
A. You always must be present with the speaker during a live speaker program you
host to ensure that Pfizer guidelines are followed (and must monitor any
program conducted remotely via WebEx or teleconference). If you cannot
attend, you may ask your manager or other appropriately trained colleague to
attend on your behalf. However, if no representatives are available to attend,
the program must be cancelled.
Speaker Programs at Third Party Meetings
Third party meetings held by groups such as local medical associations or residents at institutions may
provide you with an excellent opportunity to promote Pfizer products to HCPs who are gathering
together for another purpose.
When deciding whether to hold promotional programs in connection with such meetings you must
evaluate whether your business purpose is appropriate and you must exercise good judgment. Holding
a promotional program in this circumstance must be based on a legitimate business purpose to present
information about Pfizer products, and cannot be based on a desire to support or otherwise fund an
independent meeting.
Follow these key principles to ensure that the speaker programs conducted in conjunction with third-
party meetings are appropriate:
You must have a legitimate promotional speaker program in connection with the meeting.
A speaker must make a presentation similar in duration and substance to other speaker
programs.
All Pfizer policies and processes regarding speaker programs must be adhered to—for
example, if the customer permits spouses or guests to attend its meeting, holding a Pfizer
speaker program in connection with the meeting would not be appropriate.
You must make it clear to the customer or organization that Pfizer is not a “sponsor” of its
business meeting. Explain that Pfizer is engaging in a separate promotional activity with
172
Rev. 09/12
Page 21 of 25