White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
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<strong>Orange</strong> <strong>Guide</strong> – Chapter 16: Consumer <strong>and</strong> Employee Interactions<br />
Do not provide medical advice to consumers, regardless of your professional training or<br />
position within <strong>Pfizer</strong>. If a consumer asks you for advice or a recommendation as to<br />
treatment options, refer the consumer to his or her healthcare provider for such treatment.<br />
Do not encourage consumers to switch their medication to a <strong>Pfizer</strong> product. If asked by a<br />
consumer whether they should switch products, refer the consumer to his or her healthcare<br />
provider to discuss the topic.<br />
Follow <strong>Pfizer</strong>'s policies on the reporting of adverse events. If a consumer shares<br />
information about an adverse event, you must report it within one business day by phone<br />
(800-438-1985) to the Safety <strong>and</strong> Risk Management group (SRM). If the consumer will<br />
provide it to you, forward his or her name <strong>and</strong> contact information along with the event to<br />
SRM. Refrain from engaging in a detailed discussion with a consumer about an adverse<br />
event he or she has experienced. Simply report to SRM a general description of the event<br />
<strong>and</strong> contact information for the consumer if you are able to obtain it. For further<br />
information about h<strong>and</strong>ling suspected adverse events, visit the PfieldNet Compliance page<br />
at http://PfieldNet.pfizer.com/Compliance <strong>and</strong> select “H<strong>and</strong>ling Reports of Suspected<br />
Adverse Events,” listed under Stay In Compliance.<br />
Educational Presentations to Consumer Audiences<br />
<strong>Pfizer</strong> Contracted Speaker as Presenter<br />
A speaker program for consumer audiences, just like a speaker program for HCPs, is a promotional<br />
activity controlled by <strong>Pfizer</strong> at which an HCP presents an RC-approved slide deck intended for<br />
consumers. As with speaker programs for HCPs, <strong>Pfizer</strong> is responsible for the conduct <strong>and</strong> the content<br />
of its promotional speaker programs to consumers <strong>and</strong>, therefore, colleagues must adhere strictly to<br />
<strong>Pfizer</strong> policies regarding consumer presentations <strong>and</strong> EZSpeak procedures to set up the speaker<br />
program. An HCP speaker must not use the <strong>Pfizer</strong> program as an opportunity to promote their medical<br />
services or practice, or recruit new patients.<br />
241<br />
Rev. 09/12<br />
Page 9 of 14
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