White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 15: Non-Rebate Managed Care Customer Interactions
Chapter 15: NON-REBATE MANAGED CARE
CUSTOMER INTERACTIONS
Service Agreements
The term “Service Agreement” refers to contracts between Pfizer and a customer where the customer
is hired to perform services for Pfizer. Because customers are in the unique position of having access to
their members and providers, Pfizer may from time to time want to retain the customer to disseminate
certain information on Pfizer’s behalf. The most common type of Service Agreements are for Patient
Education, Medication Compliance, and Co-Promote (also referred to as "Now on formulary")
Programs.
All Service Agreements with Managed Care Customers (MCCs) must be reviewed and approved by a
Corporate and Government Customer (CGC) attorney in conjunction with the relevant product
attorney.
The Service Agreement Co-Promotes should not be confused with the co-promote tools in the Key
Account Relationship Management Application (KARMA), which are provided to physicians free of
charge for promotional purposes.
The Health Information Technology for Economic and Clinical Health (HITECH) Act made significant
changes to the Health Insurance Portability and Accountability Act of 1996 (HIPAA) that will impact
certain programs and how we interact with MCCs. The new HITECH restrictions impact certain sales
and marketing related activities in which our customers are paid or otherwise provided with
remuneration, directly or indirectly, in exchange for making a communication to targeted patients or
clinicians on our behalf. As a result of the new restrictions, certain communication programs which
previously could operate without patient authorization may now require prior written patient
authorization. For more information about HIPAA, see Orange Guide Chapter 8: Privacy: Protecting
Personal Information. In addition, for guidance related to service agreement arrangements with
customers, see Guidance on Brand Marketing Programs with Managed Care Customers Under HITECH,
available at http://mmweb2.pfizer.com.
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