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White Guide and Orange Guide Formatting Project - Pfizer

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<strong>Orange</strong> <strong>Guide</strong> – Chapter 14: CGC Tools <strong>and</strong> Resources<br />

Chapter 14: CGC TOOLS AND RESOURCES<br />

Introduction<br />

Corporate <strong>and</strong> Government Customers (CGC) Tools <strong>and</strong> Resources are free, quality-based programs<br />

provided by <strong>Pfizer</strong> that are designed to educate customers, benefit patients, <strong>and</strong> improve patient<br />

outcomes. The purpose of these programs is generally to promote wellness, disease prevention,<br />

patient awareness, <strong>and</strong> high quality health care. CGC Tools <strong>and</strong> Resources include:<br />

Unbr<strong>and</strong>ed Customer Programs;<br />

Product Support Programs; <strong>and</strong><br />

Quality Programs.<br />

Please refer to the CGC intranet site http://mmweb2.pfizer.com (the “CGC Tools <strong>and</strong> Resources<br />

External Use Policy”) for additional information about CGC Tools <strong>and</strong> Resources <strong>and</strong> the requirements<br />

regarding who can utilize them.<br />

This Chapter is relevant to all colleagues who are authorized to offer or provide customer programs<br />

to healthcare organizations, such as medical groups, long term care, HMOs, VA <strong>and</strong> DoD accounts,<br />

certain hospitals, <strong>and</strong> pharmacy benefit managers. Non-compliance with these policies puts the<br />

Company at risk <strong>and</strong> can subject <strong>Pfizer</strong> colleagues to disciplinary actions up to <strong>and</strong> including<br />

termination.<br />

221<br />

Rev. 09/12<br />

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