White Guide and Orange Guide Formatting Project - Pfizer

If organized by Pfizer:
Orange Guide – Chapter 13: Health Screenings
The screening may be funded out of your promotional budget and must be approved by
your CGC Regional Manager or Sales Director.
These types of screenings are promotional in that they "promote" Pfizer generally (Pfizer is
the "product"). Colleagues can promote Pfizer products at these screenings with an exhibit
and display as long as the exhibit and display booth is physically separate and apart from the
screening area. No financial ROI analysis can be performed, tying a product's sales or
market share to this event.
The screening must be conducted by a third-party vendor that is not a healthcare
provider/payer and that routinely conducts such screenings. The vendor must sign Pfizer's
Screening Services Agreement, which can be downloaded from PfieldNet under the
“Compliance” tab at http://pfieldnet.pfizer.com/Compliance/Pages/Home.aspx.
The screening cannot be organized or designed in any way to generate referrals for any
particular customer.
The screening must be advertised and open to the community at large, but any materials
advertising or promoting the event must be approved by the CGC Review Committee or
other relevant product Review Committee, as applicable (“RC-approved”).
On Site Health Screenings “Open to the Community”
Q. Is a disease screening held on site at a Managed Care Customer's facility but
open to the community appropriate for an educational grant request?
A. No. Even though the event is "open to the community," the benefit to the MCC
and its members outweighs the community benefit of the screening. An event
held at the MCC location could be seen as an attempt to generate new
members for the MCC, something that Pfizer cannot fund. Health screenings
that are organized by local not-for-profit organizations or hospitals and
conducted in venues that are likely to attract the broader community are more
appropriate for an unrestricted educational grant request. In any event, all
requests for educational grants to support health screenings must be submitted
by the requestor online to Pfizer's Medical Education Grants Group. For more
information, see Orange Guide Chapter 3: Funding of External Organizations.
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