White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 3: Support of External Organizations
Internal Coordination: Involvement of Business Unit Colleagues in policy-focused
healthcare charitable contributions and Special Events must be strictly limited. Certain
designated Business Unit Colleagues are permitted to present therapeutic area strategies
and priorities to Public Affairs so that the Public Affairs group has access to the most
comprehensive information in determining how best to work with requesting organizations.
These presentations may not focus on specific events or funding opportunities and may
occur only during development of operating plans and strategic planning discussions.
Additional Assistance: If a Special Event includes or requires Pfizer participation, such as
volunteers to hand out materials or seats at a gala table, Public Affairs may invite colleagues
to participate only if there is no branded or promotional interaction with the organization,
and discussions with attendees must not involve Pfizer brands or products. Colleagues are
not permitted to invite HCPs to these events.
Key Characteristics: Sponsorships vs. Charitable Contributions
Characteristic Sponsorship Charitable Contributions
Promotional in nature Yes No
Payee must be a not-for-profit
organization (501(c)(3) or similar
designation)
No Yes
Pfizer must receive a “tangible benefit” Yes No
Payment can be made to an individual HCP
or private practice group
Tickets or invitations received as a result
can be offered to Healthcare Professionals
Agreement documenting terms and
conditions of Pfizer funding
No No
No No
Yes (agreement must
clearly indicate the
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“tangible benefit”)
Yes
Rev. 09/12
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