White Guide and Orange Guide Formatting Project - Pfizer

In addition, the following Do’s and Don’ts apply:
Remind HCPs that there are many Pfizer
medicines available through Pfizer’s patient
assistance programs.
Orange Guide – Chapter 11: Patient Assistance Programs
DO DON’T
Explain that PHA programs are designed to help
eligible patients in need get access to Pfizer
medicines for free or at a savings. Some
programs may also offer reimbursement support
services for people with insurance.
Remind HCPs that patients with insurance (such
as Medicaid, Medicare Part D, or private
insurance) may still qualify for Hardship
Assistance through some of our programs if the
guidelines are met.
Help for Underinsured Patients
Do not promote Pfizer’s PAPs as a tool to
influence prescribing habits and do not
overpromise what the programs can deliver.
Do not promote Pfizer Helpful Answers as a
discounting program.
Do not describe Hardship Assistance as a way to
fill gaps in coverage (e.g., donut hole).
While PHA programs are designed primarily to help uninsured patients – that is, patients without
prescription coverage, Pfizer also understands that some patients with prescription coverage through
commercial insurance or public insurance such as Medicare Part D sometimes still have difficulty paying
for their medicines due to gaps or caps in their plan, high co-pays or other factors. These
“underinsured” patients can apply for Hardship Assistance through several of the programs under the
PHA umbrella. If they qualify, they may be eligible to receive their Pfizer medicine for free through the
end of a calendar year or, for select products, may receive financially-targeted co-pay assistance. This
co-pay assistance differs from branded marketing co-pay cards in that the co-pay assistance provided
through some PHA programs requires patients to meet certain eligibility criteria, including income
criteria, and are available for certain oncology and specialty products only. Co-pay assistance through
PHA programs is available for commercially-insured patients only.
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