White Guide and Orange Guide Formatting Project - Pfizer

Materials at a Display
Exhibits at Health Screenings
Orange Guide – Chapter 16: Consumer and Employee Interactions
Q. If both consumers and HCPs are expected to attend the event, can materials
intended for HCPs be put out on the table for display along with the approved
consumer materials?
A. No. You should only place approved consumer materials on the table for
display. However, you may have the approved HCP materials available to
access and provide to an HCP if one approaches your exhibit to speak with you.
Colleagues may interact with consumers at exhibit booths located at health fairs, patient advocacy
events or health screenings. Screenings promote the early detection of diseases and offer patients a
meaningful opportunity to treat a disease or condition. Colleagues who are present during any patient
interactions must clearly identify themselves as Pfizer employees. Wear a Pfizer name tag at all times.
Only Corporate and Government Customer (CGC) Colleagues are permitted to fund health screenings.
Please see Orange Guide Chapter 13: Health Screenings for further information.
Interactions
When interacting with consumers, you must adhere to the following guidelines:
Limit your discussion to the information contained in RC-approved materials.
Present the risks and benefits of Pfizer products in a fair and balanced way. This can be
accomplished by providing both the approved indications and consumer directed safety
information found in your approved consumer materials.
Do not compare a Pfizer product with competitor products, unless that specific
information is contained in the approved consumer materials. If a consumer asks you to
compare the Pfizer product with a competing product, refer the consumer to his or her
healthcare provider for that information.
Do not discuss off-label use of a Pfizer product. If a consumer asks you about off-label
use, refer the consumer to his or her healthcare provider for that information.
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Rev. 09/12
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