White Guide and Orange Guide Formatting Project - Pfizer

Chapter 2: DETAILING TO HCPs
CONTENTS
Detailing to HCPs
Orange Guide – Chapter 2: Detailing to HCPs
Introduction .................................................................................................................................................................... 3
Key Points to Ensure Compliance ........................................................................................................................ 4
Core Compliance Principles for Successful Product Promotion .................................................................................. 5
Use Only RC-Approved Materials and Selling Statements ......................................................................................... 5
Using RC-Approved Materials in Details .............................................................................................................. 5
Selling Statements ............................................................................................................................................... 9
Stay On-Label and Discuss Only Approved Products and Indications...................................................................... 11
Comparative Claims ............................................................................................................................................ 14
Provide an Accurate and Balanced Presentation ....................................................................................................... 15
Never Engage in Actual or Perceived Quid Pro Quo .................................................................................................. 16
Interacting with Employer Representatives and C-Suite Administrators ................................................................ 16
Other Things You Need to Know ................................................................................................................................ 18
Educational Items to HCPs .................................................................................................................................. 18
Interacting with MOS Colleagues ....................................................................................................................... 19
Interacting with RMRS Colleagues .................................................................................................................... 20
Exhibits and Displays ........................................................................................................................................... 21
Call Notes ............................................................................................................................................................. 23
Preceptorships and Other Training for Sales Colleagues .................................................................................. 23
Detailing Activities in Connection with Customer and Other Third Party Meetings .......................................25
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Rev. 09/12
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