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White Guide and Orange Guide Formatting Project - Pfizer

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<strong>Orange</strong> <strong>Guide</strong> – Chapter 8: Privacy: Protecting Personal Information<br />

Information in its care in compliance with applicable privacy laws <strong>and</strong> regulations <strong>and</strong> <strong>Pfizer</strong>’s corporate<br />

policies <strong>and</strong> procedures. <strong>Pfizer</strong>’s policy is to employ appropriate safeguards to protect all Personal<br />

Information it receives <strong>and</strong> maintains, regardless of the form, format, location, or use. See Corporate<br />

Policy 404 (Protecting the Privacy of Personal Information)<br />

http://policysource.pfizer.com/Corporate/PDFDocuments/404.PersonalInformation.pdf.<br />

Key Points to Ensure Compliance<br />

Always disclose that you are a <strong>Pfizer</strong> employee when interacting with patients, such as at a<br />

consumer health fair or during a mentorship by wearing your <strong>Pfizer</strong> name tag at all times.<br />

Corporate Policy 404, (Protecting the Privacy of Personal Information)<br />

http://policysource.pfizer.com/Corporate/PDFDocuments/404.PersonalInformation.pdf<br />

requires all <strong>Pfizer</strong> colleagues to employ appropriate safeguards to protect Personal<br />

Information they have access to, including the Personal Information of customers.<br />

Do not request or collect Sensitive Personal Information for any reason unless you have<br />

specific approval to do so.<br />

Avoid situations likely to lead to the inadvertent disclosure of Sensitive Personal Information,<br />

such as private conversations between HCPs <strong>and</strong> patients.<br />

When setting up a mentorship or preceptorship, <strong>Pfizer</strong> colleagues must remind physicians<br />

serving as mentors or preceptors that they have a legal obligation to obtain their patients’<br />

written authorization before <strong>Pfizer</strong> colleagues may be allowed to observe any consultation,<br />

examination, <strong>and</strong>/or treatment of any patient.<br />

<strong>Pfizer</strong> usually does not perform work on behalf of an HCP or other “covered entity” under<br />

HIPAA. Therefore, it is not appropriate for any field-based colleague to enter into a Business<br />

Associate Agreement. If you are asked to sign a Business Associate Agreement, you must<br />

consult with Legal.<br />

Do not sign any non-<strong>Pfizer</strong> Confidentiality Agreement without consulting with with Legal.<br />

Do not discuss with an HCP that you know their prescribing practices based on their prescriber<br />

data.<br />

Do not share an HCP’s prescriber data with anyone outside of <strong>Pfizer</strong>.<br />

137<br />

Rev. 09/12<br />

Page 4 of 18

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