White Guide and Orange Guide Formatting Project - Pfizer

Key Points to Ensure Compliance
Orange Guide – Chapter 13: Health Screenings
Only provide health screenings in accordance with the guidelines in this chapter.
o Do not design your own program for a customer.
o Do not modify approved health screening tools.
o Do not alter or customize materials in any way for a customer.
Offer approved health screenings without any expectation of return to Pfizer.
o Do not condition the offer of a health screening on increased prescribing or
improved formulary status.
o Do not offer health screenings as an inducement to place Pfizer products on
formulary.
Make health screenings widely available.
o Do not choose customers to receive screenings based on their likelihood to
prescribe Pfizer products or in return for previous prescribing.
Health screenings cannot be tied to the use of Pfizer products in any way.
o You may seek information about products or programs used by those participating
in the screenings, but you may not use such information to promote the use of
Pfizer products. For further information on appropriate consumer interactions, see
Chapter 16: Consumer and Employee Interactions.
Screenings Offered to an Employer for its Employees
Screenings should be funded out of your promotional budget and approved by your CGC Regional
Manager or Sales Director. You should not offer health screenings to employers who are healthcare
providers or payers of healthcare items and services, such as hospitals, clinics, medical practice groups
and Managed Care Customers (MCCs) who seek reimbursement from the federal government, except
for employers who may receive a government retiree drug subsidy for retirees. Unless otherwise
approved by your Regional Attorney or CGC Legal, the screening must be limited to current employees
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