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Orange Guide – Chapter 16: Consumer and Employee Interactions FOR MORE INFORMATION ........................................................................................................................................ 14 234 Rev.09/12 Page 2 of 14
Orange Guide – Chapter 16: Consumer and Employee Interactions Chapter 16: CONSUMER AND EMPLOYEE INTERACTIONS All colleagues must provide truthful, accurate and balanced product information to healthcare professionals (HCPs). It is equally important that you understand the rules that govern your interactions with consumers (including patients, potential patients, and all other non-HCPs), as they are distinct from the rules that apply to your interactions with HCPs. Employees are consumers and must be treated according to the guidelines in this Chapter. Pfizer interacts with consumers at various types of events including speaker programs, health fairs, public screenings, and disease management programs. A variety of laws and industry standards specifically govern your promotional interactions with consumers. These are different from the laws and standards governing your promotional interactions and activities with HCPs. Like interactions with HCPs, however, interactions with consumers can involve promotional risks, including the following: The U.S. Department of Health and Human Services, Office of Inspector General (OIG) has warned that offering incentives, such as remuneration or free services, to consumers may implicate the federal anti-kickback laws. Some state attorneys general have interpreted state consumer protection laws to encompass off-label promotion. The Food and Drug Administration (FDA) has established stringent requirements regarding direct-to-consumer (DTC) communications. Furthermore, the Pharmaceutical Research and Manufacturers of America (PhRMA) has issued guidance to Pfizer and other member companies related to DTC advertising called Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines – This document provides guidance on ways to ensure that DTC communications provide accurate, accessible and useful information to patients and consumers. Pfizer has committed to follow this guidance and has adopted its own Guidance for the Implementation of the Updated PhRMA DTC Principles. 235 Rev. 09/12 Page 3 of 14
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