White Guide and Orange Guide Formatting Project - Pfizer

Exhibits and Displays
Orange Guide – Chapter 19: Sales Activities: Greenstone and Pfizer Injectables
Pfizer is often given the opportunity to promote Pfizer and Greenstone products and provide approved
information and materials to customers by paying for an exhibit, display table or booth at an event. An
exhibit or display opportunity can occur at a variety of venues and programs, but the key principle for
you to remember is that Pfizer or Greenstone is paying for the space to promote our products (and in
some cases our name) and must not pay more than fair market value for the display opportunity.
Money allocated to fund an exhibit or display at independent educational programs should not be used
to fund other aspects of the program (e.g., speaker honoraria, requestor’s rental expenses, and food).
Likewise, you should never try to bypass the grant approval process by submitting an exhibit or display
request when the funding is really going to the non-promotional aspects of a program. Promotional
and non-promotional funding must always be separated, easily identifiable and tracked for auditing
purposes. The location of the display should also be separate and apart from any independent
educational activity.
Exhibit and display requests for the same event that total $3,500 or more must be approved by your
Legal Counsel. In addition to appropriate legal review and approval, your managers must also approve
the request before the day of the event. The same criteria apply to all exhibits and displays, regardless
of their cost.
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