White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
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Speaker Selection<br />
Scheduling Issues<br />
Speaker Program Content<br />
<strong>Orange</strong> <strong>Guide</strong> – Chapter 9: Speaker Programs for HCPs<br />
Q. Can experts other than physicians be hired to speak at promotional speaker<br />
programs?<br />
A. Yes. Any person with the requisite expertise <strong>and</strong> credentials may be hired to<br />
speak on <strong>Pfizer</strong>’s behalf. It may be appropriate to use nurses, pharmacists or<br />
patient advocates to speak to targeted audiences.<br />
Q. Can I hire a physician who works at the VA to be a speaker for <strong>Pfizer</strong>?<br />
A. Possibly, but you may not engage a speaker who works for the VA until you<br />
know <strong>and</strong> underst<strong>and</strong> the special rules that apply to speakers who work for the<br />
VA. Please see Chapter 4: Federal Employee Interactions <strong>and</strong> Lobbying for<br />
information about these rules.<br />
Q. I underst<strong>and</strong> that <strong>Pfizer</strong> Science Ambassadors <strong>and</strong> some other <strong>Pfizer</strong> groups<br />
(e.g., Public Affairs) are permitted to present information to the public about<br />
<strong>Pfizer</strong>’s research <strong>and</strong> development activities. Can I schedule one of the Science<br />
Ambassadors to present to HCPs that I detail?<br />
A. No. These individuals do not currently have any approved presentations in<br />
EZSpeak, <strong>and</strong> therefore, they cannot participate in a promotional speaker<br />
presentation. Likewise, you may not attend or otherwise participate in a<br />
Science Ambassador presentation (or similar program) in a promotional<br />
capacity.<br />
Q. An out-of-town speaker has asked a colleague to schedule a speaker program<br />
to coincide with the speaker’s personal travel schedule, so that <strong>Pfizer</strong> can<br />
reimburse his personal travel expenses. Is this permissible?<br />
A. No. You cannot conduct a speaker program for the benefit of the speaker.<br />
Out-of-town speakers should only be utilized when there is a legitimate<br />
business reason to do so, <strong>and</strong> your scheduling decisions should only be<br />
motivated by the availability of the appropriate audience.<br />
All slides presented by a speaker must be from the RC-approved slide kit available to the speaker<br />
through the <strong>Pfizer</strong> Speaker Resource Center at www.pfizerspeakers.com. The speaker is prohibited<br />
from creating or inserting his or her own slides (including introduction, speaker bio, case study or<br />
disease state slides). Speaker slide decks are locked to prevent the addition of slides or changes to<br />
157<br />
Rev. 09/12<br />
Page 6 of 25
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