White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 2: Detailing to HCPs
Although HCP interactions may be limited in duration, you are still required to provide a balanced
presentation that includes relevant safety information.
Fair Balance: statements made about the efficacy of a product must be balanced with relevant
statements about the risks of the product, i.e., relevant contraindications, warnings, precautions,
side effects or other material information.
Fair Balance and Accurate and Not Misleading Claims
Q. Can a promotional presentation include a claim that a product is “safe” if the
product has a strong and established safety profile?
A. No. The word “safe” should never be used without qualification because all
products have benefits and risks. RC-approved materials may include safetybased
claims (e.g., an “established safety profile”), and you should only make
safety claims that appear in RC-approved materials and should not elaborate or
rephrase such statements.
Never Engage in Actual or Perceived Quid Pro Quo
Quid pro quo is Latin for “this for that.” You must never offer or appear to offer any remuneration or
item of value in exchange for inducing an HCP to prescribe a product or put a product on a formulary.
An HCP’s decision to prescribe or recommend a Pfizer product must be based on the best interests of
the patient and not on any item of value offered to the HCP.
You should never tie giving something of value—even something of nominal value—to induce,
directly or indirectly, an HCP's prescribing or recommendation of a product.
Interacting with Employer Representatives and C-Suite Administrators
Employers are increasingly making decisions regarding the access their employees have to medicine.
Similarly, C-Suite Administrators at practice groups and other organized customers may also have a
role in influencing access to medicine. Therefore, you may have an interest in calling on employers and
C-Suite Administrators. It is important to understand that working with these customers has both
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