White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
White Guide and Orange Guide Formatting Project - Pfizer
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<strong>Orange</strong> <strong>Guide</strong> – Chapter 14: CGC Tools <strong>and</strong> Resources<br />
well our products work. These programs are developed by CGC for utilization by certain groups, such as<br />
Account Managers <strong>and</strong> National Directors of Employers.<br />
Product Support Programs, similar to the materials <strong>Pfizer</strong> provides to healthcare professionals (HCPs),<br />
must be approved by a <strong>Pfizer</strong> Review Committee <strong>and</strong>, if they discuss <strong>Pfizer</strong> products, must be<br />
consistent with product labeling. Similarly, Product Support Programs cannot be modified or changed<br />
in any way. If materials need to be modified for a certain activity, modified materials must be approved<br />
by a <strong>Pfizer</strong> Review Committee prior to use.<br />
The information obtained from a Product Support Program can be provided back to the customer as<br />
support for the efficacy <strong>and</strong> safety of <strong>Pfizer</strong> products. However, you cannot provide data derived from<br />
a Product Support program with one customer to a different customer because the data has not been<br />
approved by a <strong>Pfizer</strong> Review Committee <strong>and</strong> may not be of the type sufficient to support promotional<br />
statements.<br />
Quality Programs<br />
Quality Programs Defined<br />
Quality Programs refer to those Headquarters-approved activities that offer information <strong>and</strong> other<br />
resources relating to therapeutic areas, disease states <strong>and</strong> patient care to healthcare organizations,<br />
such as medical groups, long term care, health maintenance organizations (HMOs), the U.S.<br />
Department of Veterans Affairs (VA), the U.S. Department of Defense (DoD), <strong>and</strong> pharmacy benefit<br />
managers.<br />
Quality Programs support <strong>Pfizer</strong>’s overall mission of improving the quality of patient care. These<br />
programs are not necessarily specific to <strong>Pfizer</strong> products or even drug therapy generally. Quality<br />
Programs focus on improving patient care by providing customers with information about, for example,<br />
quality accreditation st<strong>and</strong>ards, HCPs’ patient interaction skills, <strong>and</strong> management of medical<br />
conditions. However, Quality Programs are not intended to aid a MCC’s accreditation. All current<br />
<strong>Pfizer</strong> Quality Programs are identified at http://mmweb2.pfizer.com.<br />
All Quality Programs must be approved by a <strong>Pfizer</strong> Review Committee. These programs cannot be<br />
modified or changed in any way without prior RC approval. If materials need to be modified (for<br />
223<br />
Rev. 09/12<br />
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