White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 19: Sales Activities: Greenstone and Pfizer Injectables
including payment for event expenses or meals, must be funded through an independent professional
education grant. Requests for these grants should be sent by the requestor through Pfizer’s Medical
Education Grants website. For more information, see Orange Guide Chapter 3: Support of External
Organizations.
Activities in Connection with Customer and Other Meetings
Customer-sponsored meetings of customers, such as trade shows and member or affiliate meetings,
may provide an excellent opportunity to promote Pfizer and Greenstone products to those in
attendance.
When deciding whether to conduct legitimate sales activities in connection with such meetings you
must evaluate your goals, determine whether your business purpose is appropriate, and exercise good
judgment. Conducting a sales activity, such as an exhibit or display, in this circumstance must be based
on a legitimate business purpose to present information about Pfizer or Greenstone products and
cannot be based on a desire to support or otherwise fund an independent meeting or entertain
customers.
Follow these key principles to ensure that the promotional activities you conduct in conjunction with
customer-sponsored meetings are appropriate:
If a meal is being provided, adhere to all Pfizer policies and processes regarding business and
speaker program meals; and
Make it clear to the customer or organization that Pfizer or Greenstone is funding or
participating in specified, permitted activities and will receive specified, permitted tangible
benefits.
It is important to remember that if a Pfizer or Greenstone Colleague participates in any way in the
content of a non-Pfizer meeting, the entire meeting may be considered a promotional event, in which
case it is governed by the same promotional rules that apply to all Pfizer promotional activities.
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