White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 17: State Laws: HCP and State Employee Restrictions
Distribution of these offerings is prohibited for drugs that have an AB-rated generic equivalent
(e.g., Lipitor).
Colleagues must accurately record and track in iCUE the distribution of these items to any HCPs.
Marketing and other HQ teams developing these programs must abide with the other
parameters outlined in the Massachusetts Update on Loosened Co-pay, Coupon and Free Trial
Voucher restrictions, dated August 8, 2012.
Non-patient Identified Prescriber Data
Before using non-patient-identified prescriber data, Pfizer must give Massachusetts HCPs the
opportunity to request that their prescriber data be withheld from Sales and Marketing and not be used
for marketing purposes. The Commercial Operations group within Pfizer is responsible for ensuring
that any prescriber data provided by Pfizer to Sales representatives complies with state law.
Minnesota
The Law: Gift Restriction Law
Minnesota prohibits Pfizer from offering or giving any gift of value to a Minnesota healthcare
practitioner. The definition of “gift” includes anything or service that is given and received for less than
fair market value unless it is specifically permitted under the statute. The restrictions apply to all
colleagues (not only Sales) and extend to interactions with Minnesota practitioners that occur outside
of Minnesota.
The following are not considered “gifts” under the statute and may be given to Minnesota practitioners:
Free drug samples for free distribution to patients;
Payment to sponsor a medical conference, professional meeting, or other educational
program, provided no payment is made directly to a practitioner;
Reasonable fees and expenses of a practitioner who serves on the faculty at a professional or
educational conference or meeting;
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Rev. 09/12
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