White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 14: CGC Tools and Resources
Key Points to Ensure Compliance
Do not offer or provide CGC tools, including Quality Programs that are not RC-approved.
o Do not design your own program or tool for a customer.
o Do not modify approved programs.
When offering or providing approved tools or programs, do so without any expectation of
financial return to Pfizer.
o Do not condition the offer or provision of a program on increased prescribing or
improved formulary status.
o Do not offer or provide programs as an inducement to place Pfizer products on
formulary.
Make all programs and tools widely available.
The offering or provision of CGC tools cannot be tied or linked to the utilization of Pfizer
products.
Only Product Support Programs can be used to further the utilization of Pfizer products.
Unbranded Customer Programs
Unbranded Customer Programs are used either to educate colleagues or to educate a customer on
health-related issues in order to enable improved patient-physician engagement as well as to identify
best practices and improve health outcomes. Unbranded Customer Programs must be approved by a
Pfizer Review Committee and cannot be modified or changed in any way. If materials need to be
modified for a certain activity, modified materials must be approved by a Pfizer Review Committee
prior to use.
Product Support Programs
Product Support Programs are activities that aim to promote our products and are intended to educate
on the appropriate utilization of our products with Managed Care Customers (MCCs) or to show how
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