White Guide and Orange Guide Formatting Project - Pfizer

Tangible Benefit Examples*
Opportunity to promote Pfizer and its products
or brands (such as via branded materials or a
booth at an exhibition).
Opportunity to promote Pfizer programs or
services, such as Pfizer Helpful Answers (PHA) or
programs like Connection to Care, Pfizer
Pfriends, FirstResource RSVP, Sharing the Care,
Pfizer Hospital Partnership Program and
MAINTAIN. (Approval from PHA is required.)
Speaking opportunities that directly promote or
raise awareness of Pfizer marketed products
and/or commercial activities (including policy
and disease state related topics).
Input into the execution or content of an activity
(e.g., providing strategic direction or message
development).
Directly receiving funded activity output (e.g.,
funding the development of literature that will
be used by Pfizer).
Placement of product logos on a podium or in
literature aimed at HCPs or patients.
Orange Guide – Chapter 3: Support of External Organizations
Fair Recognition Examples
(Not Considered A Tangible Benefit)
Placement of a Pfizer corporate logo on podium
or brochure.
Honorable mentions and announcement of
thanks, written or verbal.
Placement of a Pfizer corporate logo on a
purchased table at an event.
Tickets to an event.
* Subject to meeting all relevant review committee approval requirements.
If a not-for-profit sponsorship opportunity satisfies the above key characteristics, U.S.
Biopharmaceutical Business, Pfizer Medical and PEAC Colleagues may submit a funding request using
the Funding Request Form (FRF) available at http://InterAct.Pfizer.com. Sponsorship opportunities
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