White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 9: Speaker Programs for HCPs
The topic of each speaker program must be RC-approved and included in EZSpeak. You may not
modify the title of the presentation or the language used in any program invitations. After choosing a
topic, you should select a speaker from EZSpeak with expertise on the approved topic and the ability to
effectively communicate to the targeted audience.
Speaker selection must be solely based on the HCP’s expertise, credentials, and ability to effectively
communicate to the targeted audience. You cannot engage a speaker in order to establish a
relationship, gain or improve access to the speaker, reward past prescribing, or induce future
prescribing.
After selecting the speaker, you must verify that he or she is on the list of “active” Pfizer speakers
maintained in EZSpeak by the Speaker Operations Team. Speakers may be designated “active” only
when they have completed the relevant brand’s Core Product or Topic Training (as applicable) and
Pfizer’s compliance training, and have signed a Pfizer Speaker Agreement.
Violations of these policies, including holding a program without prior approval in EZSpeak or entering
a fictitious program date in EZSpeak, could subject you to disciplinary action. For more information on
how to activate a speaker in EZSpeak, consult your manager, AHM Meeting Planner or the Pfizer
Speaker Operations Team.
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