White Guide and Orange Guide Formatting Project - Pfizer

Orange Guide – Chapter 2: Detailing to HCPs
The organizer of the training must review the content of the presentation in advance to make sure that
it is appropriate, addresses an unmet training need, and is not product-specific. The organizer must
also remind all colleagues in attendance that the training is being provided for internal educational
purposes only and that any information inconsistent with RC-approved promotional materials and in-
context training cannot be used in detailing.
Refer to the One Process/HCP Engagement tab on http://PfieldNet.pfizer.com/Pages/Welcome.aspx
for the procedures and policies that apply to these types of arrangements. You should always consult
with your manager and obtain the approval of the Regional Attorney before engaging in these
activities.
Detailing Activities in Connection with Customer and Other Third Party Meetings
Third party meetings, including those held by local medical associations or residents at institutions
(e.g., a journal club or residents’ meeting) may provide you with an excellent opportunity to promote
Pfizer products to HCPs who are gathering together for another purpose.
Conducting a promotional presentation in this circumstance must, as always, be based on a legitimate
business purpose and must target appropriate HCPs who have a specialty that is not excluded from
receiving the information presented. These promotional presentations cannot be based on a desire to
support or otherwise fund an independent meeting.
Follow these key principles to ensure that any promotional activities conducted in conjunction with
third party meetings are appropriate:
A representative may only provide a meal at an in-office or in-hospital setting,* unless a
legitimate speaker program is being conducted, in which case the program must comply with
the rules set forth in Orange Guide Chapter 9: Speaker Programs for HCPs.
All Pfizer policies and processes regarding detailing must be adhered to—for example, you
should use iCUE to record all attendees at a product detail (regardless of whether a meal was
provided).
You must make a good faith effort to avoid presenting product information to HCPs who are
excluded for the product you are promoting.
40
Rev. 09/12
Page 25 of 29