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BEZBEDNOST SAOBRAŃAJA – uőbenik –

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Literatura<br />

Epstein, T. S., A Manual for Culturally-Adapted Social Marketing, 1999.<br />

MacFadyn, L., Stead, M. i Hastings. G., Social Marketing-a Synopsis by the<br />

Centre for Social Marketing, Centre for social marketing, 1999.<br />

Macpherson, T. i Lewis T., New Zealand Drink-driving Statististics: The Effectivenes<br />

of Road Safety Television Advertising, Marketing Bulletin, New Zealand,<br />

1998.<br />

Ogden, K.W. i Taylor, S.Y., Traffic Engineering and Management.<br />

Rossiter, J.R., Percy L. i Donovan, R., Advertising and Promotion Management<br />

Edition, New York, McGraw<strong>–</strong>Hill, 1995.<br />

Report on Various Aspects of road Safety Campaigns, I.E. Media Choice, Pre-testing<br />

and Evaluation by Dutch Road Safety Association Veilig Verkeer Nederland<br />

prepared for the International Conference in Rome 13th <strong>–</strong> 16th October 1971.<br />

The Desing and Evaluation of Road Safety Publicity Campaigns, Centre for social<br />

marketing, 1999.<br />

Traffic Safety Reference Guide, National Highway Traffic Safety Administration,<br />

2002.<br />

Seat Belt Usage and Japanese and Danish Road, Nordic Road and Transport Research,<br />

No. 3. pp. 6-8, 1999.<br />

Safety of Vulnerable Road Users, CEMT, 2002.<br />

323<br />

13. PREVENTIVNO-PROPAGANDNI POSLOVI<br />

<strong>BEZBEDNOST</strong>I SAOBRAÑAJA

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